That Man Is in the Basement Again Tiktok
"We had two 1000000 followers in 5 months": How the Basement Gang's peppy trip the light fantastic videos went viral on TikTok overnight
"Nosotros had two million followers in five months": How the Basement Gang'south peppy trip the light fantastic videos went viral on TikTok overnight
Who: Nathaniel James, Kadeem Hemmings and Nicholas McDonald
Channel: The Basement Gang
Ages: 23
Genre: Dance videos
Followers: 2.7 million on TikTok
Almost popular video: "Respond to @_chicken_tendou ask and you lot shall receive," 3.7M likes
Twelvemonth started: 2020
Life before TikTok: In school for physiotherapy (Nathaniel), psychology (Kadeem) and electrical techniques (Nick)
Nick: I met Kadeem and Nathaniel in Grade eleven when they transferred to St. Francis Xavier in Mississauga. Nosotros hitting it off right away. After schoolhouse, we would head to my parents' basement nearby to chill, play video games and consume. My dad has a cracking stereo system from the '80s, plus hundreds of records, including Bob Marley, firm and disco, so when my friends and I were hanging out, he'd ordinarily come downstairs to put music on.
One mean solar day in 2016, when we were still in loftier school, Kadeem and Nathaniel were on their way out when my dad put on Rednex's "Cotton fiber-Eyed Joe" and they but started dancing. I got up and joined in likewise. We hadn't ever really washed it before merely dancing with my friends felt really expert, and it didn't feel silly. Afterwards that, a trip the light fantastic session in the basement became role of our after-schoolhouse routine. Kadeem and Nathaniel would come over to hang out, we'd eat something, play some video games and dance for 30 minutes or an hour. Nosotros weren't picky almost the tunes—we'd hop betwixt genres like Spanish, state, Jamaican or disco.
After loftier school, I moved to the States to attend New Mexico Junior College on a basketball game scholarship, and Kadeem and Nathaniel both went to York, studying kinesiology and psychology respectively. In summer 2019, I moved back in with my parents, and a few months later, I started an electric techniques document program at Sheridan. By that indicate, Kadeem was still in school and Nathaniel had started his masters'. Everyone lived in the aforementioned neighbourhood, and so when I moved back home we started our basement hangout routine again—including our dances.
When Covid hitting, we decided to bubble together. Everyone was keeping safe and didn't need to exist out of the business firm for work or school, so we continued to hang out in my basement. In early on May, Kadeem uploaded an onetime video of usa dancing from 2019 to his personal TikTok business relationship. He had recorded about 20 minutes of video, so he edited information technology down to ane minute and set it to the song "El Beeper" by Oro Solido. The adjacent mean solar day, when I woke up, the video had a million views. I was shocked. I was on TikTok too, and had a video with 10,000 views, which I thought was a lot at the fourth dimension.
We decided to try our luck again with Bollywood music, recommended past ane of the viewers, and returned to the basement to film something to "Mundian To Bach Ke" past Punjabi MC. Nosotros weren't in a rush, and so it took a calendar month to gather. But once we put it up, it hit a million views over again. And so, the same matter happened with "Cotton-Eyed Joe." We realized nosotros had something special and changed the username on the TikTok account. We'd been tagging the videos every bit Basement Chronicles, but that username was taken so nosotros ended up calling ourselves the Basement Gang. We had about xvi,000 followers in the commencement week.
@basementgangTin't wait for the Leafs to hit the Ice for the abode opener tonight 😤 ♬ Ice Ice Babe – Vanilla Ice
We picked upwardly our pace and started uploading videos weekly. The viewer demand was so high past July that we were uploading nearly once a solar day. As our follower count grew, we started taking the videos more than seriously and bought a tripod and lights off Amazon. Nosotros'd meet up at my house every week to tape half-dozen or 7 videos at a time. Nosotros didn't rehearse before filming; nosotros'd just replay the song a couple times and if 1 of the guys did a cool move, nosotros'd re-create him. And so, we'd take turns recording, editing and uploading the videos. After we danced, nosotros'd ordinarily just go dorsum to chilling out afterwards, like we ever did.
It brought us so much joy and excitement to come across our business relationship hit ane 1000000 followers in tardily July, then two meg in October. We've gotten so much positive free energy. People run into how much fun we're having in the basement and it rubs off on whoever is watching. We accept people commenting from all over—India, the Philippines, United mexican states. Information technology's a cool feeling knowing that someone from God knows where is watching our videos and loving what we're doing. Kadeem works at an LCBO and has had a lot of people recognize him at work, which was a new feeling just he'due south getting used to it at present.
Nosotros fabricated our start sponsored video over the summer. It was for an app chosen Wink that lets you search for Snapchat users. We recorded ourselves dancing to the song "Rasputin" by Boney Yard and added text on the video and the explanation mentioning the app. We too did a video with Tim Hortons in December. Sometimes we get sent gear, like socks or hoodies, by companies that want us to practise a dance in their products.
Most of our sponsored content requests come from artists who want us to dance to their songs. We've decided to feature virtually one sponsored video a month, and we want to make certain the songs we characteristic match our free energy. Now my income from TikTok is kind of like a role-time job. In September, I bought a $700 Playstation with my earnings. Just we've been saving most of the money, and in early December, we opened a articulation banking company account.
In one case Covid ends and the restrictions lift, we'd love to start collaborating with artists; our dream is to be in a music video. Agents of some pop musicians have already contacted us, but they live beyond the border so we can't really practice it yet. Fans accept recommended starting paid trip the light fantastic toe fitness classes, which nosotros're considering too. Mostly, we're hoping to keep building up our TikTok upwards so nosotros can just make our trip the light fantastic videos total-time from the basement.
Equally told to Andrea Yu
Source: https://torontolife.com/life/we-had-two-million-followers-in-five-months-how-the-basement-gangs-peppy-dance-videos-went-viral-on-tiktok-overnight/
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